Lucy Moon, 2017
Social Media rebrand
Lucy Moon is a UK based vlogger/blogger and podcast co-host. Her channel and social media outlets focus on lifestyle, beauty, style, music & self love. Lucy needed a series of branding assets for her blog and other social media outlets, alongside labels for her upcoming line of merchandise. Finding a fun yet sophisticated balance was important for her aesthetic and demographic, so focussing on a colour palette and typeface which encapsulated both of these traits became pivotal in the development of the new look, which has been online since January 2018.